Client: Subaru
Agency: Zulu Alpha Kilo
Creative: G.O.O.A.T.
National Campaign; magazine, news, OOH & digital
Retouched original Outback shot (clipping, colour adjust, remove reflections, turn wheels); selected foreground cliff image and retouched to accommodate vehicle and various mediums/sizes; added stock goat, sky and mountain background images into seamless visual; adjusted layout further for type overlay and different model versions.